Buyers Guide
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Click on the Myth's below for the answers.
Myth: You hire a REALTOR® to find you a home.
Fact: Yes, but that's only a fraction of what a REALTOR® does. Quite often you may know the exact neighborhood or home you want to buy. You may see a sign five minutes after it goes on the market or a friend let's you know about something coming up. You hire us to get you a home at the best value - to manage the entire process so you don’t have to.
Myth: I don't need to hire a REALTOR® to find a home.
Fact: Did you know that in the current market only 5% of the homes available for sale ever get advertised or marketed directly to the public?* Without a REALTOR® you miss 95% of the homes that might work for you. If your strategy is to visit open houses, we will have information on these properties days ahead of the open. We can often show you the home before the hordes of buyers descend on the open house that also had the same strategy you did (Fact: 150 people at our last open house). If it's not already on the market, our marketing epartment will find it for you before anyone else does.
*Based on 2004 NAR data.
*Based on 2004 NAR data.
Myth: We will use the listing agent or buy directly from the builder.
Fact: The seller or builder is not going to sell you a home for any less because you are NOT using a REALTOR®, so why not have representation throughout the process? It is a little known fact that listing agents and builder representatives are legally and ethically obligated to serve the seller's best interests. This means when assisting you, they are still completely obligated to do what's 100% best for the seller. Another little known fact…they almost always make more money when you are not represented. Protect your interests and get the best value; hire Urban Pace Fine Homes to represent you in your home search.
Myth: You don’t need to talk with a REALTOR® until you are ready to buy.
Fact: Would you wait until the day you are ready to retire before talking to a financial planner? Probably not. Making what, for most people, is the largest purchase of your life requires a well-executed plan. At Urban Pace Fine Homes, we work with you as long as it takes to find you a home. Buying a home is a process; the earlier we start working together, the more we can help.
Myth: I can find a home on my own by searching on the Internet.
Fact: There has never been a better tool than the Internet for consumers to view properties, gather data and learn the market. The technology has exposed our homes to millions of people. Unfortunately, the Internet has not proven to be timely or accurate. In most cases, by the time the property is placed on the web key information has already changed. Another problem is that consumers can get so much information; they have a hard time determining what is important. At Urban Pace Fine Homes we work in "real time." As soon as we have new information, we pass it along to you exactly the way you want it.
Myth: High producing "mega agents" selling 100 homes a year are the ones to use because they obviously know what they are doing.
Fact: High producing agents do sell a lot of homes. Does it stand to reason that makes them the best? Good question. One person can only be in so many places at a time. Therefore, the "mega agent" hires multiple assistants to allow them to work with many clients at once. This means you will have limited time with the agent and most of your time will be spent with the assistants; not the person you hired. At Urban Pace Fine Homes, our structure is just the opposite. We have specialists supporting you and your agent at every stage. As a result, our agent’s ONLY job is to spend time with you. We are high producing and high service.

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